Sportification / Sportification shop

running sportwear shop, sport association
opening, march 2014
Fossano
Concept design, interior design and communication plan by Franco Ariaudo, Luca Pucci,Emanuele De Donno
in collaboration with Daniele Ghigo.

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Sportification at the end is a running sportwear shop runned by a sport association. The research/ book authors have designed and developed all the graphic line of SPORTIFICATION, inspiring the running cultures philosophy too. They follow the events of the sport association now become a “sportified” community of runners in Fossano.

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Sportification alla fine è diventato un negozio di abbigliamento da corsa sportiva gestito da una associazione sportiva. Gli autori della ricerca / libro hanno progettato e sviluppato tutta la linea grafica